FREEMIUM Back-Cover Endorsements
Full book due out from Stanford University Press August, 2025
Hola, bonitos! I am pleased to release the contents of Freemium one chapter at a time here, until the book is in the wild.
XOXO,
-db
“Having built a career at some of the leading product-led growth companies–HubSpot, Adobe, DocuSign and Canva–I can confidently recommend FREEMIUM as a shortcut to my learnings of the last decade. ”
- Rob Giglio, Chief Customer Officer of Canva
“It’s rare for a book to capture a Silicon Valley strategy as clearly as FREEMIUM does. If you want to build a product that sells itself, this book lays out the journey. FREEMIUM as a ‘must read’ for ambitious business leaders.”
- Neil Hoyne, Chief Strategist at Google
"FREEMIUM is the book I wish I had years ago. Dave Boyce demystifies the power of product-led growth and breaks down complex concepts into easily digestible frameworks,"
- Ben Williams, Former Head of PLG at Snyk, PLG Faculty at Reforge Academy, Growth Advisor
“Boyce’s understanding of go-to-market strategy, and the pull toward self-service and AI-driven models of buying and selling, has been visionary and valuable for me and my operating team.”
- George Colony, CEO of Forrester
“As a venture capitalist, I work with founders every day, who want to program growth into their businesses. FREEMIUM is the growth manual I recommend. It lays out the principles of success for hundreds of companies that are now household names.”
- Mark Roberge, Co-Founder of Stage 2 Capital, Founding CRO at HubSpot, Senior Lecturer at Harvard Business School
“At both OpenView and now Tremont, I've had the privilege of working with some of the best growth executives on the planet. Dave Boyce has beautifully distilled the core concepts of product-led growth so that anyone can apply them.”
- Kyle Poyar, Co-Founder & Operating Partner at Tremont Ventures
“FREEMIUM is a smart, timely book about what is probably the fastest-growing go-to-market model in businesses globally.”
- Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning Strategy and Sales and Sales Management That Works
“I founded Endgame on the premise that product-led sales (the combination of PLG and sales) is the future. Dave shares that view, and this book will be useful in outlining how executives can think about growth in a multi-channel go-to-market world.”
- Alex Bilmes, CEO of Endgame
“The timing is right for a balanced approach to sustainable growth, which includes Product Led Growth. This book lays out the roadmap for PLG as a part of a sustainable revenue architecture.”
- Jacco van der Kooij, Founder of Winning by Design
“Dave Boyce’s deep understanding of product-led growth and exceptional ability to translate complex concepts into practical advice sets this book apart. ”
- Yvonne Wassenaar, SaaS CEO and Board Member
“Having spent seven years in growth leadership roles across Unity, Figma and Hex, I have spotted patterns of success. One requirement is executive alignment around Product Led Growth theory and practice. Only a small percentage of executives truly understand PLG principles, how PLG fits into an overall go-to-market strategy, and how to pursue a balanced approach. As I’ve watched Dave research and test out ideas, I have been impressed with his ability to bridge theory with practice in a respectful and easy-to-understand way.”
- Jesus Requena, Growth Executive (Figma, Hex, Unity)
“In FREEMIUM, Dave Boyce has taken the art of product-led growth and turned it into a science. Today's companies face sky-high expectations from users, decision-makers, and investors—the playbook Dave lays out is an extraordinary guide to not just meeting but exceeding expectations in a competitive marketplace. Through clearly thought-out principles, immediately applicable tactics, and real-world examples, this book changes the game for any product team seeking to scale their business while delighting users.”
- Tim Chaves, Co-Founder & COO of Jump, Former Co-Founder and CEO, ZipBooks